Marketers analyze what consumers want and use that knowledge to help businesses develop profitable products and services that add value to our lives. A marketing minor allows you to discover core areas of marketing and also focus in an area of interest, choosing from courses in promotion, management, business-to-business marketing, digital marketing and marketing research.
In most professions, you’ll be called upon to work with marketing team members at some point in your career. A minor in marketing adds value to your skillset no matter what your major, and in particular pairs well with majors in graphic communication, communication, English and writing and theatre arts.
Learn more about the Marketing program