Dr. Steven Brewer
Assistant Professor of Marketing
TEACHES IN THE FOLLOWING PROGRAM(S)
Business Administration (MBA)
Steven Brewer is an assistant professor of marketing at Carroll University. He joined Carroll in 2019 after teaching at the College of Saint Mary in Omaha. He has nearly 30 years of marketing experience, first in the business world as a marketing manager and small business owner, and then in higher education. His research interests include professional social networking, marketing management, and integrating college mission into the business curriculum.
- Anderson University, Doctor of Business Administration, marketing major, dissertation: “Gratifications Received from Using LinkedIn and Intensity of Attitudes Toward the Site,” 2017
- University of St. Thomas, Master of Business Communication, thesis: “Why We Join: The Role of Personal Invitations in Business Networking Groups,” 2002
- Drake University, Bachelor of Arts in Public Relations/Advertising, 1990
Areas of Specialization
Professional networking, marketing management, integrating college mission into the business curriculum
Scholarly and Professional Achievements
“Come for a Job, Stay for the Socializing: Gratifications from Using LinkedIn”
Published by Online Journal of Communication and Media Technologies, November 2018.
Peer reviewer for five articles on professional social networking – Cyberpsychology, Behavior, and Social Networking journal, 2018-19
Peer reviewer for two articles on professional social networking - Online Journal of Communication and Media Technologies, 2018-19
Mercy Colleges Business Conference
“Introducing Catholic Social Teaching in Introduction to Business Courses” 2018
International Assembly for Collegiate Business Education (IACBE) Annual Conference
“Using Social Media in the Classroom” 2016
“Integrating Analytics into the Business Curriculum” (co-presenter) 2015
“Asking for More from Your Advisory Board” 2014
“Is Business Education Academically Adrift?” 2013
“Lecture Capture: In and Out of the Classroom” 2012
Service to Carroll University and Profession
American Marketing Association
Current member of the Academic Interest Group and the Milwaukee chapter
What is your teaching style?
I use a combination of flipped classroom and active learning teaching styles. I keep my lectures fairly brief, mixing them with a variety of learning activities. Guest speakers from the business world are frequently featured.
Why do you do what you do?
I worked as a marketing manager in the business world for over 15 years before moving into the classroom. While I miss working in business, I enjoy the opportunity to work with students and help them grow as people and learn to become businesspeople. It is rewarding to watch students grow and develop, and to talk with them years later about their careers.
How do you make learning engaging?
Students are offered incentives to read textbook chapters before class, so they are ready to discuss in class. Classes use short lectures interspersed with interactive activities, including solo and group work, online research, class presenting and short case analysis. Students reflect on what they have learned on short quizzes, writing reflections and proposing solutions to business problems.
What should students know about you?
I quit my job at another college, sold my house and moved our family to Wisconsin so I could take this position at Carroll University. I was willing to make these significant sacrifices because of what I learned about Carroll and its students, and I will strive to live out the university’s mission and serve our students.
On the personal side, I have been married for many years and we have two nearly-grown sons who live in other states.