Social Media Policy

Responsible Office or Person: Communications and Marketing
Approved: April 23, 2019
Related Law & Policy: Social Media Brand Standards

Scope

This policy applies to use of all Facebook, Twitter and Instagram accounts affiliated with Carroll University at the administrative or academic level (excluding student groups).

Policy Statement

All Facebook pages affiliated with Carroll University at the administrative and academic level (excluding student groups) will provide admin access to the Communications and Marketing Department Business Manager Facebook account to allow for backup page access in the event of unforeseen staff or faculty page manager changes or crisis communication. All other content management will remain in control of designated page managers.

All Twitter and Instagram accounts affiliated with Carroll University at the administrative and academic level (excluding student groups) will provide login credentials to the Communications and Marketing Department, which maintains a master list of all university social media accounts. All content management will remain in control of designated account managers.

 

Compliance

Setting Up Accounts
All accounts created to represent a Carroll University academic program, team, club, etc. must be registered with Communications and Marketing. Follow these procedures to set up your account:  
Naming Accounts Accepted Facebook examples: Accepted Twitter/Instagram examples:

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