The Milwaukee-West Allis-Waukesha area has been named No. 6 in a new study looking at the top places for new businesses in the U.S. in 2019. Smart Advisor Match analyzed 50 metros areas.
​Key measures included:
- New businesses as a percentage of total business
- Startup early survival rate
- Percentage of all businesses that break even or make a profit.
- Percentage of all businesses ceasing operations because of finances,
- Percentage of businesses with a loan from a bank/financial institution.
- Percentage of businesses getting $100,000 or more from a bank/financial institution.
In the Milwaukee metro area, about 18% of businesses had at least $100,000 from a bank/financial institution—the second-highest rate in the study. The area also had the fourth-lowest percentage of businesses that stopped operations due to finances (1.2%), and the study found that about 4.3% of businesses in the area are new businesses.
Read more from the study
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