Mathias Holm '20

Majors: Sports Administration and Marketing

Why this major? 

I chose this major because of my enthusiasm for the business side of athletics. I was constantly involved in sports growing up and, once I started exploring potential careers in high school, I knew I wanted to work closely with the sports business world. Since I wanted to stay in the Midwest, Carroll was one of the only universities in the state to offer a specific program focused on sports administration, which allowed me to stay relatively close to home. 

What is your career objective?

Ultimately, my goal is to pursue a career in the departments of marketing, promotions or sales for a team participating in various major leagues such as the MLS, MLB or the NBA. 

How has what you’ve learned prepared you for your future?  

The biggest thing I’ve learned from my courses is how to understand the mind of both an athlete and a consumer. By pairing my sports administration major with my marketing major, I can now integrate complex business principles into an athletic setting. In addition, Carroll’s small class sizes have allowed me to develop my voice through frequent lecture discussions and presentations. 

Have you had opportunities to work closely with Carroll faculty?

Due to the small class sizes, most professors take the time to get to know students on a personal level by the end of the semester. Through my relationships with various faculty, staff and executive members, I have had regular opportunities to discuss and ask them questions about various career paths. I’ve also received significant help from my mentors in securing internships. These types of personal connections also help professors design their teaching to best fit their students' needs. 

What is the most memorable experience you’ve had in your education at Carroll?

My most memorable experience was a semester-long project in my Introduction to Marketing class. For this project, each marketing team had to create a company and develop a marketing plan. The project allowed me to tap into my creative side and practice my public speaking skills, since we were required to do five presentations that highlighted certain pieces of our marketing plan. 

How has Carroll enriched your growth as a person?

Carroll encourages their students to pursue other passions through double majors and student organizations. This allows students to bond with their peers over common interests, explore new passions and develop practical skills through collaboration and leadership. In addition to my second major, I actively partake in student-run organizations such as ENACTUS, Student Senate and Intervarsity. Participating in these three organizations is another way that I have been able to get involved and better my community.

What would you say to someone considering sports administration?

I would say that this major gives students a unique opportunity to combine their interests in the various avenues of business with their passion for athletics and recreation. The classes that students take offer several hands-on projects that help develop practical skills they can use in the workforce after graduation. Finally, Carroll University has the advantage of being located near two major sports hubs: Milwaukee and Chicago. 

How has financial aid made a difference in your life?

I received the Voorhees Scholarship when I applied. It not only supported my decision to attend Carroll University, but it has taken significant financial stress off my shoulders as I approach the end of my college career. 

What’s your favorite place to study on campus?

I would have to say that my favorite place to study on campus is probably the Stone Creek Coffee shop. It’s a great place to get work done on your own during test prep and/or in groups for collaborative projects.  Not to mention the easy access to the best coffee in the area.

Learn more about the Sports Administration program

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