ABIC: Telling Visual Stories with Data

Wednesday, July 14, 2021

5:30 – 7 p.m.

Advancements in technology have changed the way we communicate, and dramatically increased the amount of data we can explore. Even so, the basic rules of visual communication that have been with us long before the digital revolution are still as relevant as ever. Storytelling, composition, color, and pattern recognition are hardwired into our experience when interacting with visual information. We’ll review some simple approaches to understanding context, narrative development, and simplification that will help you get the most out of your data visualizations. ------- Jennifer Rash is a designer with a focus on visualizing data and information. She began her career in New York, designing business communications for a range of corporate clients, including Samsung, Mastercard and Abbott Laboratories. In 2011 she moved to Milwaukee, where she works as an independent designer, focusing on information and presentation design for clients that seek to visualize complex concepts. Jennifer enjoys solving design challenges, and also publishes an interview series online, where she connects with designers who are innovating in the areas of UX, data visualization, and design processes.
Free for ABIC Members and students; $25 for non-members



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