Sports Administration

Sports and recreation are part of everyone’s life in some way—regardless of age, ability or skill. We actively seek out ways to live a healthy and balanced life, from the avid sports enthusiast, to parents who send their children to summer camp, to seniors who stay active through community programs. The global industry of sports and recreation has grown considerably in recent years as society in general puts a greater focus on health and wellness. This growth has created career paths in a variety of areas including marketing and management positions with minor and major league sport teams, community recreation, youth sports, intercollegiate athletic departments, coaching and outdoor recreation.

 “I’ve learned how to understand the mind of both an athlete and a consumer.”

— Mathias Holm '20

Read Mathias's story

About the Sports Administration Major

Carroll University’s Sports Administration major is ideal for students who are interested in working in administrative roles in sports organizations. You’ll gain the knowledge needed for a successful career in any area of sports and recreation when you learn how to apply relevant skills in a variety of areas to sports management. Minors that complement this program include include the following:

  • Coaching
  • Film and Television
  • Graphic Design
  • Liberal Arts Communication
  • Management and Leadership
  • Marketing
  • Photography
  • Web Design

Our students examine a variety of areas such as financial accounting, marketing, facility operation, programming and management, and learn how they directly relate to the field. During your courses you’ll also polish your teamwork skills through exercises and projects as you observe or have hands-on involvement in planning special events including a 5k run through Carroll’s campus.

Students have opportunities to utilize Carroll’s facilities for practical learning, including a wellness center, strength room, dance studio, swimming pool and walking track. Work-study experiences in university community recreation and campus facilities will give you the real-world experience employers are looking for.

During the program you’ll visit world-class sports and entertainment venues in southeastern Wisconsin such as Miller Park and the Fiserv Forum. The lessons you take away from each facility’s professionals will give you important knowledge to utilize as you apply for internships.

To complete the program, you’ll participate in a 15-week internship of your choice.

Durring the internship, you will develop, implement and administer sports administration programming at a Carroll approved organization, and meet with other classmates to hear seminars and discuss your experiences.


We help you build real world experience, explore careers and network with professionals through internship opportunities. Recent placements include the following companies:

  • Milwaukee Brewers
  • Milwaukee Bucks
  • The Northwoods League (Collegiate Summer Baseball)
  • YMCA of Greater Waukesha
  • City of Waukesha Parks Recreation and Forestry Department
  • Carroll University RecSports
  • ESPN Radio


College is a big investment in a bright future. Learn more about the industries and careers our majors pursue, and the workplaces and experiences of the alumni from our program. See where yours may take you.

Career Insight

 “I plan to become a collegiate athletic director for a Division II or Division III institution.”

— Kale Maupin '20

Read Kale's story

More Resources

Meet the Faculty

Panoramic View of campus