ABIC - User Journey Mapping
Fee: $25 non - ABIC members; free to ABIC members and students
Speaker: Tim Dickson, Generac
Date: Wednesday, Feb. 17, 2021
Time: 5:30 – 7 p.m.
Fee: Free for ABIC Members and students; $25 for non-members
User Journey Mapping is critical for all constituents in the company to understand how our customers interact with our website(s) and applications. The user journey map is a visual representation of the overall customer experience. The biggest outcome of the mapping exercise is to determine what the customer’s pain points are and how you optimize that knowledge to provide the best experience possible for your customers and partners.
About Tim Dickson
Tim Dickson has served as Generac’s chief information officer since August 2020. Prior to that role, Dickson was vice president of digital business platforms at Laureate Education, a $5 billion global enterprise consisting of 65 international university institutions.