Carroll University
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About Carroll
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Sports and Recreation Administration
About the Program
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Tennis Management
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Carroll University Catalog
About the Sports and Recreation Administration Program

Program Curriculum

The Carroll University Sports and Recreation Administration Major provides students with a knowledge, understanding and appreciation of the sport industry that leads to career advancement opportunities. Students receive valuable tools and resources in a positive learning environment that combines both theory and practice.

The major allows for flexibility to prepare for a wide variety of health/fitness careers. These include but are not limited to: sport marketing and management positions, YMCA (camp directors, youth sports directors, program directors), community recreation, outdoor recreation, and campus recreation (through National Intramural and Recreation Sports Association).

The curriculum features a strong combination of learning and applications. Students have access to excellent facilities, including a biomechanics laboratory, exercise physiology laboratory, wellness center, strength room, dance studio, swimming pool and walking track.

Students can complete the major along with one or two associated minors within four years.

All health professions at Carroll University are housed in the Division of Natural and Health Sciences.

Learning Goals

  1. Secure an understanding of how relevant managerial, marketing, public relations, economic, and financial theory are applicable to the various facets of sport management practice
  2. Develop an understanding of and an appreciation for the psycho-social dimensions of sport and sport management practice
  3. Gain an understanding of the ethical and legal dimensions of successful sport management practice
  4. Develop critical thinking skills, particularly as they are relevant to successful sport management practice
  5. Advance oral, written and interpersonal communication skills as necessary for successful sport management practice
  6. Develop skills pertaining to the use of technology in sport management
  7. Acquire relevant professional experience in which knowledge secured in sport management classes is successfully applied in a sport management setting


Internship placement is individually designed to best meet the needs and goals of each student. Opportunities include internships with the Milwaukee Brewers, Milwaukee Bucks, The Northwoods League, YMCA, City of Waukesha Parks Recreation and Forestry Department, and campus recreation.

Special Features

Our faculty has diverse specialties in recreation, including health promotion and wellness, biomechanics, exercise physiology, facility development and operation, group exercise instruction, and strength and conditioning.

There are opportunities for collaboration with professionals and attendance at regional and national conferences.

We offer professional preparation through work-study experiences running campus fitness facilities and university community recreation.

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