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Business, Accounting, and Economics

Marketing Program

A Carroll University Marketing major allows students to study all of the functional areas of business and then specialize further within the field of marketing. Students will take courses in business to business marketing, promotion management, and market research as well as additional elective courses in marketing. Students who major in Marketing are prepared for a variety of fulfilling and challenging careers with domestic and international organizations. These organizations need articulate, well-reasoning, effective leaders to help build their brands as they compete in a global environment.

Learning Outcomes for Marketing

  1. Define and describe business-related terminology and concepts
  2. Evaluate and formulate effective business policies and strategies
  3. Solve complex business problems using appropriate tools and techniques
  4. Demonstrate multiple effective communication skills
  5. Work effectively in a team environment
  6. Demonstrate appropriate habits, behaviors and attitudes in professional situations
  7. Define and describe economics specific terminology and concepts
  8. Solve complex economic problems using appropriate tools and techniques


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