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Book reveals Green Bay Packers exclusives

October 29, 2013

WAUKESHA, WIS.—  After 20 years as a television sportscaster with exclusive access to the Green Bay Packers, Jessie Garcia provides fans an inside scoop in her new book, “My Life with the Green & Gold.” In addition to her career with TMJ4 in Milwaukee, Garcia teaches journalism courses at Carroll University.

Garcia’s expertise is capturing behind-the-scenes, human-interest stories. “It’s all about the emotion of the games,” she said. “I’m not much of a stats person. I like telling the story of what’s behind the team, win or lose.”

In “My Life with the Green & Gold,” she shares a personal and humorous insider’s look at many Wisconsin sports heroes from the perspective of a female sports journalist – and working mom – who has ridden the adrenaline rush to be on the air at 5 a.m., 10 p.m., and any hour in between, all while juggling the demands of family life.

Her book was published by the Wisconsin Historical Society Press in October 2013 and is available on The kickoff party will be 7 p.m. Wednesday, Nov. 6, at Shorewood Public Library, 3920 Murray Ave., Shorewood. It is presented with Boswell Book Company.

Garcia also will be at Books and Company in Oconomowoc on Nov. 14, Barnes & Noble in Greenfield on Nov. 16, and at Old World Wisconsin in Eagle on Dec. 7. For a complete schedule of events, visit

A Madison native, Garcia’s broadcast career began with WISC after she graduated from the Boston University College of Communication. She was one of the first women in the country to host an NFL coach’s show. She currently is writing two books, and enjoying time with her husband and their two sons.

“Being a woman in sports broadcasting, I didn't know what to expect at first,” Garcia said. “Overall, my experience has been extremely positive. Wisconsin athletes, in particular, are very professional, even in the locker room. I don’t feel that I’ve been treated differently than any other reporter. There’s a mutual respect. We’re all just trying to do our jobs.”


Contact: Jess Owens 262-951-3104

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