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Carroll University receives NCAA CHOICES grant

July 25, 2013

WAUKESHA, WIS.— Carroll University was awarded a three-year, $30,000 grant as part of the National Collegiate Athletic Association’s CHOICES program. The CHOICES 4 Pioneers project will draw upon recommendations of the National Institute on Alcohol Abuse and Alcoholism to build an overall campus environment that supports and encourages personal choices about alcohol that are legal, healthy, appropriate and safe.

Carroll received a CHOICES grant in 2005 that funded alcohol education and prevention programming for athletes and freshmen, including weekend activities and an alcohol education speaker series. Starting in 2010, an online prevention course called Alcohol-Wise was required for freshmen students. Alcohol Awareness Week and Sober Fling are annual campus-wide activities.

With the 2013 grant, the CHOICES 4 Pioneers program will build on these efforts and engage a broader student audience. It will reduce alcohol abuse and alcohol-related behavioral violations by educating students on risk-taking behaviors and health hazards related to alcohol use. Prevention programs will be offered to all student-athletes, freshmen and residents of student housing. Carroll’s residency requirement is through junior year, and nearly 70 percent of all students live on campus.

Coaches, residence life staff and student resident assistants will have improved training in alcohol education, alcohol-related health and behavior issues, and treatment referrals. Increased coordination between Athletics, Residence Life, Campus Counseling, Student Activities and the Volunteer Center will ensure a team-based approach to early intervention and disciplinary actions for policy violations.

Alternative programming such as CU Sober tailgate parties and engagement in community service projects will promote positive behaviors. Student-athletes who make healthy choices will be selected as role models for their peers and children in the community.

“CHOICES 4 Pioneers will help reduce alcohol use and abuse by providing development opportunities that encourage students to make and sustain healthy choices,” said Joseph Baker, Carroll’s director of intercollegiate athletics.

In 1991, Anheuser-Busch endowed the NCAA with $2.5 million to create a grant program to help member institutions and conferences integrate athletics into larger campus-wide alcohol education efforts. The CHOICES program began by awarding grants in various amounts and for a variety of projects. In 1998, the NCAA narrowed the scope of the projects to a three-year cycle. More than $7 million in awards has been given to 269 member institutions.

Carroll University is a NCAA Division III institution and a member of the Midwest Conference. Undergraduate student-athletes participate in 10 men’s and 10 women’s sports, and nearly 15 percent of full-time undergraduate students participate in intercollegiate athletics.

For more information on CHOICES 4 Pioneers, contact project director Kris Jacobsen at 262.524.7319 or


Contact: Jess Owens 262-951-3104

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