Master of Science in Graphic Communication Program Curriculum
Graduates of the Master of Science in Graphic Communication program will:
- Demonstrate an ability to develop and implement a multi-vehicle marketing program proposal.
- Demonstrate an in-depth understanding of, and mastery of, business communications as it relates to design, communication, graphics, and marketing strategies.
- Demonstrate an ability to present and defend research and production work in oral, written, and graphic forms.
- Demonstrate understanding and application of new technologies as they pertain to graphic communication.
- Demonstrate a global perspective as it pertains to communication and design.
- Synthesize and apply the above outcomes through substantial, sustained, standards-based work in real settings.
Curriculum (11 Total Courses, 3 Credits per Course)
- Core Courses
- GRC610: New Media Studies
- GRC620: Interactive & Social Marketing
- GRC630: New Design Tools 1
- GRC640: Campaigns
- GRC650: Visualization
- GRC660: Copyright, Licensing, and Ethics
- GRC670: New Design Tools 2*
- GRC675: International Design
- GRC690: Capstone 2: Non-Profit Campaign*
*Please Note: GRC630 must be completed prior to GRC670. The last course of the Master of Science in Graphic Communication must be GRC690.
- Required Support Courses
- BUS605 Marketing Management
- BUS625 Leading and Managing in a Changing Environment