Graduates of the Master of Science in Graphic Communication program will:
- Demonstrate an ability to develop and implement a multi‐vehicle marketing program proposal.
- Demonstrate an in‐depth understanding of, and mastery of, business communications as it relates to design, communication, graphics, and marketing strategies.
- Demonstrate an ability to present and defend research and production work in oral, written, and graphic forms.
- Demonstrate understanding and application of new technologies as they pertain to graphic communication.
- Demonstrate a global perspective as it pertains to communication and design.
- Synthesize and apply the above outcomes through substantial, sustained, standards‐based work in real settings.
Curriculum (11 total courses, 3 credits per course)
Core Courses (9 courses)
GRC610: New Media Studies
GRC620: Interactive & Social Marketing
GRC630: New Design Tools 1
GRC660: Copyright, Licensing, and Ethics
*GRC670: New Design Tools 2
GRC675: International Design
*GRC690: Capstone 2: Non‐Profit Campaign
*GRC630 must be completed prior to GRC670. The last course of the Master of Science in Graphic Communication must be GRC690.
Required Support Courses (2 courses)
BUS605: Marketing Management
BUS625: Leading and Managing in a Changing Environment