Marketing makes the connection between products, services and consumers.
When businesses want to develop new or revise existing offerings, they look to the marketing team to help them connect with consumers. Does the product fulfill a want or need? How will it be introduced and promoted? What is the best way to communicate its value? How should it be priced? Marketers help drive profitable decisions by helping businesses make smart choices based on customer demand. And marketing plays a role in improving overall quality of life by analyzing consumer behavior, discovering unmet needs and coming up with solutions.
Firms spend over 600 million dollars a year on advertising and over one trillion dollars annually on marketing. As a marketing major, you’ll find an almost limitless number of career choices. Marketers work in every industry, from retail to healthcare to technology to the arts to advertising and more. It’s an incredibly flexible field that gives you an opportunity to make an impact by understanding what customers need and helping businesses provide it.
The Carroll University marketing major prepares you with a broad business background, including courses in market research, economics, management, business law, finance and accounting. You can customize your major through the addition of classes in public relations, consumer behavior, visual communications and more. You’ll finish your degree with a project that uses all the knowledge you’ve gained in a real world business simulation.
And you’ll have the chance to make a real and positive impact on the community through participation in Carroll’s local chapter of Enactus, an international nonprofit organization that believes investing in students who take entrepreneurial action for others creates a better world for us all.
The marketing major pairs well with a major or minor in graphic communication. Other minors to consider include finance, accounting, economics, or management and leadership.